Letting Go of the Reins with Live Content
We get it; going live can be scary. There’s a million things that can go wrong – from internet connectivity issues, to talent not being prepared, to the shots not being exactly how you want them – every time you start a live broadcast. But that authenticity is what makes live broadcasts special to viewers. […]
Getting More Out of Your Video Content
No matter who you are, whether you’re a production company like we are, or a marketing manager at a corporation, you should be thinking about how to get the most bang for your buck from a video shoot. It’s a pillar of our work to always try to break the mindset that one video shoot […]
Power Hitters Episode 3 – NS Builders
When we started filming our new series, Power Hitters, we knew we wanted to talk to individuals and business owners that were leveraging the power of social media to grow their business. What we didn’t realize, is that we would get an education on not only content marketing, but how to run and grow a business […]
Power Hitters Episode 2 – Maca Boston
Anyone that has ever dreamed about starting a business knows its incredibly exciting but absolutely horrifying at the same time. That’s why sometimes the safest bet is to start it on the side. It might take a little longer, but if you’re in it for the long haul, it just might be the safest way […]
Is internal content more important than external content?
We’ve been talking about content marketing on the blog, podcasts, and basically every waking moment of our lives for sometimes. (I mean, it is the business we’re in, so what would you expect?) There is one thing we haven’t quite hit on, however, that is extremely important – internal content. This post might not make […]
When you should and shouldn’t use a drone
If you’ve followed our Instagram account (If you’re not, you definitely should.) you’d know that we love to use our drone. We’ve used it in beauty shots, in real estate videos and sometimes even indoors. Most of the time, the aerial footage a drone can get is the perfect way to wow your audience. Just […]
We’ll Do It Live – Behind the Scenes
There’s nothing quite like going live. The pressure of getting everything just right, all of the moving parts, the inevitability of having to fix something on the fly – it’s a thrill that’s hard to describe and hard to match in the production space. We recently had a chance to produce a live show at […]
Creating Video For a Mobile World
It’s no secret that mobile devices have taken over the world. Your own day-to-day experiences should be enough to prove this point to you, but if that doesn’t hammer it home every possible metric in the world tracking this data will. Despite the knowledge that mobile is king, many marketers are still not thinking about […]
One video shoot creates multiple pieces of content
One of the big things that we are always preaching to clients is to stop wasting content and get the most out of each and every video shoot. Heck, it’s even one of the main slides in our company overview: While we definitely like to promote that slide, we figure we might be better off showing you […]
It’s just a conversation: How to be good on camera
Having worked in both the news industry and corporate video, there is always one question I get over and over again. “How can I be good on camera?” You can actually see who is going to ask that question as soon as you walk through the door. Their demeanor is a little tentative and they […]
