Reddit surpasses 1 billion views a month
When Facebook rolled out its own native video platform back in 2014, plenty of people scoffed at the idea of the social media giant having the ability to challenge YouTube. Now it seems as if every possible social media platform has some of native video player. Twitter, Instagram, LinkedIn have all made the move and […]
IGTV is Struggling to Find its Footing
When IGTV launched, our initial advice was cautiously optimistic. Try it, but don’t bet the farm on it. We were willing to put a little more stock in a new feature when it was coming from Instagram, a platform that’s seen nothing but success. But early on, IGTV is struggling to engage its audience, and […]
The Pivot to (Better) Video
The so called “pivot to video” has been happening for brands for a few years now. And why not? When you hear that Facebook has 8 billion video views per day, it makes you think that you should have a piece of the pie. It’s worked for some, and definitely hasn’t for others. There are […]
Using a Live Switcher to Make Your Event Production More Efficient
If you manage events for your company, you probably already know that creating content at those events is a must. Events and conferences are a golden opportunity to showcase your thought leaders. Your most engaged audience is all in one place at one time, and they’re all in the right mindset to be talking about […]
Want to be noticed at an event or trade show? Do this.
We’ve been on a conference and event kick for the last few shoots and there is one thing we have definitely noticed. If you want traffic to your booth or space, there is one simple thing you should do. Bring a camera. While I don’t mean that you just have to bring a point ad […]
The Pivot to Video is Killing Media Companies
This time of year, I always find myself reading trends for the upcoming year. Most of them say the exact same thing as the year before. However, there are a few that really stand out. One point in one articular really stood out. In e-Marketer’s recent post, the author ends with a final “trend for the […]
Lessons Learned from the News Industry
When we talk about content creation and marketing strategies, we often look to our own experiences to help us inform our decisions. For the core members of 5 Tool Productions, at least some of that experience comes from the news industry. While there are plenty of negatives to stay away from in the news industry, […]
Facebook’s new platform could be huge for content marketers
A little less that two months ago, Facebook launched a new platform called Watch. On the surface it looks like a place for users to discover videos, which it is. But dig a little deeper and you’ll see what could be the next big thing in content marketing – “Shows.” While this feature is only […]
Live Streaming Platforms – Which One is the Best?
There’s no shortage of options when it comes to live streaming video content delivery networks. And the list of pros and cons for each is even longer. The good news is that there’s an option for just about every budget and goal – it’s just about knowing what to look for. In this episode of […]
Make them read your videos
A while back, we wrote about why audio is the most important part of a video. Well now, we’re doubling down on that notion and taking it one step further. Not only do your viewers need and want to hear your clips, but they also want to read it. Yes, read it. First of all, […]
