Power Hitters: Micella Home

Wall of cutting boards and a business sign that reads "Micella Home"

Power Hitters: Micella Home “They always say ‘find something you’d love to do and it’ll never be a day of work’. And you hear it and you’re like yeah yeah yeah. But when you live it, you understand it. It’s not work”. Scott Willard turned his passion for woodworking into a side hustle, and eventually […]

Power Hitters: Lady Sunshine Coffee

Woman standing next to a truck that says "Lady Sunshine"

Power Hitters: Lady Sunshine Coffee In our series that we call Power Hitters, we find local businesses that are doing cool or unique work in the community and highlight it by telling their story. It’s not every day you see coffee being served out of a bright yellow VW truck! For this episode, we sat […]

Why you Need an A/V Translator at Your Next Event

Why You Need and A/V Translator at Your Next Event Event planning is a complex task. From managing logistics to ensuring every detail falls into place, an event planner wears many hats. However, one of the most critical aspects of an event—audio and visual production—can often be the toughest, and priciest component. This is where […]

Capturing “Round Table” Conversations

A group of people sitting around a round table for a conversation

Capturing “Round Table” Conversations For a lot of the interview-driven content we shoot, we focus on one interview subject. And for the most part, the framing stays the same and they talk to an interviewer off camera. But what if you have 4, 5, or more subjects speaking on camera at once? Our team has […]

Lately at 5 Tool Productions

Lately at 5 Tool Productions You may have noticed that we haven’t updated our blog in a while… oops! That’s because we’ve been so busy over the past month or so because events season is back in a big way. Over the past month, we’ve recorded Giving Tuesday content for a local university, produced a […]

Common A/V Mistakes at Events

A/V equipment

Common A/V Mistakes at Events Our team works a lot of events. And we’d like to think we’ve learned a thing or two over the years! When we approach planning an event with a client, we share our experiences from similar events and explain why certain things might be important to include, or not include. […]

Turning Your Event into a Content Factory

Turning Your Event into a Content Factory When all of your industry professionals are in one place, it’s a great opportunity to capture a variety of content that you can use to fill your marketing calendar throughout the year. Take advantage of everyone being in one place at one time! That’s exactly what we helped […]

Power Hitters: The Women’s Foundation of Boston

Power Hitters: The Women’s Foundation of Boston “The quality of a community is directly correlated with the quality of life of women and girls.” In the latest edition of Power Hitters, we sat down with Co-Founder and CEO of The Women’s Foundation of Boston, Christina Gordon, to learn more about the work that the foundation […]

Power Hitters: The SAFE Coalition

Power Hitters: The SAFE Coalition Our newest Power Hitters episode is here! In this series, we find local businesses and people and tell their stories. In this episode, we met with the SAFE Coalition‘s CEO and Co-Founder, Jennifer Levine, to hear her story on how this non-profit was brought to fruition and what they’re doing […]

Humanizing Your Brand & Telling Your Story

Humanizing Your Brand & Telling Your Story Your Company Story Every company should have a video (or better yet a series of videos) on their website that highlights who they are and what they do. And there’s no better way to humanize the workplace than with content about the wonderful employees that make up your […]