How to Create Digital Touchpoints with Your Content
The other day I was talking with a group of people who were asking the true value of just email marketing. We dug a little deeper into and I mentioned that email alone isn’t really a good option. In fact, email, social media, or any other marketing outlet isn’t a good option on its own. […]
Companies Killing it with Content
We’ve all heard and seen the type of videos and content that brands like Red Bull and Marriot have put together. But here’s the thing, their budgets are so big, they can afford to swing and miss a few times. Smaller companies don’t have that luxury. They have to create lots of memorable content and maximize […]
Stop Waiting and Start Using Snapchat Geofilters Today
When Snapchat first debuted in 2011, you were most likely skeptical of its long-term viability. A disappearing photo app certainly has its uses, but for marketing and advertising? It was easy to dismiss Snapchat as an app for high schoolers, but certainly not for you. It should be abundantly clear to you by now that […]
Where in the World Are Your Customers?
With what seems like a new social network launching every day, it’s important to take a step back once in a while and take stock of where people are actually spending their time online. The breakdown below outlines five of the major social networks – Facebook, Snapchat, Instagram, Twitter, and LinkedIn – and the active users each of them sees for different time periods.
Are Your Videos Reaching Your Audience?
By this point, in 2016, most marketers know that they need to create rich media content to engage with their audience in a meaningful way. And most everyone understands that in order to actually get this content seen, it needs to get out on social media.
But that’s just the starting point. The reality is that the social media landscape is flooded with brands just like yours, and they are all trying to get the same people to watch their videos, opt-in to their offers, and buy their products. No longer is it enough to simply have a social media presence for your brand, post content to it, and wait for the people, and the dollars, to appear.
