How to find out what Facebook knows about you
As marketers, we are always tying to hone in on our target audience. In traditional buying, we’d always look at the demographics of a specific show or magazine and try to insert our products oh so cleverly in front of that demographic. Then social media came around. We can now whittle down to our exact […]
Dealing with Content Overload
One topic seems to keep coming up again and again for us here at 5 Tool Productions: Content Overload. Everywhere we look, whether it’s in-depth breakdowns of years-long trends from industry experts, updates to the Facebook algorithm, or 2018 trends, this just keeps coming up. At its core, it’s a simple question of supply and […]
Using Text Overlays on Your Social Videos
We talk a lot about the importance of creating a high volume of high quality content on this blog. And no matter what, generating good rich media that ties into your brand’s key messages, and doing it at a consistent clip is vital. But there’s more to getting your content seen, and engaged with, than […]
How to boost a post on Facebook
How often have you clicked the “Boost Post” button on Facebook thinking you are reaching the masses? While you might be giving your content a much needed jolt, you could be doing it better. Here is a look at how you can target more relative prospects with your Facebook ads. When you hit the “boost” […]
5 Ways to Make Sure You Are Getting the Most Out of Your Social Ads
By this point, you know that organic reach on social is dead, specifically for Facebook. This means that in addition to creating great content, you also need to be concerned with building social ads across the major networks. But it’s not as simple as setting it up and watching the engagement roll in. There are […]
