Boosting Posts on Facebook Made Easy – Create Smarter
If you’re responsible for running a brand’s online presence, you already know that organic reach on Facebook is lower than it has ever been before. Creating great content is a key, but what do you do when your target audience can’t see it? One way to get in front of this problem is by boosting […]
How to see what ads companies are running on Facebook
A while back, we wrote an article explaining how to see what Facebook knows about you. It turned out to be a fairly popular post on the site and one that generated a few sidebar conversations from readers. One of the main questions we encountered was “how can I see what ads brands are running […]
Facebook’s Pivot to a Private Social Network
It’s been an interesting year for Facebook. To kick off 2018, they announced sweeping changes to the infamous algorithm that shook brand publishers’ strategies. They were hit with a large scale scandal the likes of which most companies wouldn’t survive, and were actually forced to apologize for it. Organic reach continued to plummet on the […]
What you can learn from Facebook’s apology ads
Unless you’ve been living under a rock the last few months, you know Facebook has been in the news quite a bit lately. I seems like every day a new headline is being made. From the Cambridge Analytica scandal to asking advertisers for social security numbers, the platform has been dominating national news cycles for a few […]
How to boost a post on Facebook
How often have you clicked the “Boost Post” button on Facebook thinking you are reaching the masses? While you might be giving your content a much needed jolt, you could be doing it better. Here is a look at how you can target more relative prospects with your Facebook ads. When you hit the “boost” […]
5 Ways to Make Sure You Are Getting the Most Out of Your Social Ads
By this point, you know that organic reach on social is dead, specifically for Facebook. This means that in addition to creating great content, you also need to be concerned with building social ads across the major networks. But it’s not as simple as setting it up and watching the engagement roll in. There are […]
