Snapchat’s Users (and Executives) are Disappearing
Once the darling of marketers and users alike, Snapchat continues to find itself in troubled waters. On Tuesday, Snapchat announced that Chief Strategy Officer Imran Khan would be leaving the company. Executives come and go, but Khan joins a growing list of power players to say goodbye to Snap in the past year. As the […]
Instagram vs. Snapchat – Who’s Winning the War?
When Instagram announced the addition of stories last August, there was no doubting the motivations behind the move. By adding a feature that was essentially a carbon copy of Snapchat’s stories, Instagram was taking aim directly at one of its largest, and only real, threats for users’ attention. The Instagram vs. Snapchat war was officially […]
Stop Waiting and Start Using Snapchat Geofilters Today
When Snapchat first debuted in 2011, you were most likely skeptical of its long-term viability. A disappearing photo app certainly has its uses, but for marketing and advertising? It was easy to dismiss Snapchat as an app for high schoolers, but certainly not for you. It should be abundantly clear to you by now that […]
