The Highs and Lows of Running a Seasonal Business
Running a business is hard no matter what line of work you’re in. But what happens when the bulk of your business comes in over the course of six months instead of a full year? That’s the reality for a pool service company in New England, and it’s not always easy. Episode #2 of the […]
Introducing the Create Smarter Podcast
One of the things we’re most passionate about here at 5 Tool Productions is helping small business owners and marketers do amazing work. Whether it’s through tutorials like our Create Smarter video series, or inspiring interviews with entrepreneurs in our Power Hitters series, or keeping up with the latest trends in our Email Newsletter, we’re […]
Measuring the Effectiveness of Podcasts
In a very meta edition of the 5 Tool Productions video podcast, we dive into the world of podcasting! While we’re usually focused on the video side of creation when it comes to content marketing, audio, and specifically podcasting, is an increasingly important piece of the puzzle. And a recent debate about metrics sparked us […]
The Importance of Brand Cohesion
What does the word “brand” mean to you? If a logo and color palette are the first things that come to mind, you might be coming at it from the wrong angle. Your brand is about so much more than just something a graphic designer spun up for you. It’s about personality, voice, tone, consistency, and […]
