How to find out what Facebook knows about you
As marketers, we are always tying to hone in on our target audience. In traditional buying, we’d always look at the demographics of a specific show or magazine and try to insert our products oh so cleverly in front of that demographic. Then social media came around. We can now whittle down to our exact […]
How to boost a post on Facebook
How often have you clicked the “Boost Post” button on Facebook thinking you are reaching the masses? While you might be giving your content a much needed jolt, you could be doing it better. Here is a look at how you can target more relative prospects with your Facebook ads. When you hit the “boost” […]
4 Tools Every Content Marketer Should Be Using
The demands on the average content marketer are constant. In terms of both quantity and quality, the expectation to produce content across seemingly myriad social platforms can be extremely intimidating. Luckily, there are some great tools that can help lighten the load a bit. Adobe Spark The formats you need to create for as a […]
Making the Case for More Video
In a recent post, we talked about creating video for a mobile world. The topic of making the case for more video, or more rich media content in general, falls in the same neighborhood, if not the same house as that post. Having a broad grasp of the digital media landscape and the way content […]
Companies Killing it with Content
We’ve all heard and seen the type of videos and content that brands like Red Bull and Marriot have put together. But here’s the thing, their budgets are so big, they can afford to swing and miss a few times. Smaller companies don’t have that luxury. They have to create lots of memorable content and maximize […]
Where in the World Are Your Customers?
With what seems like a new social network launching every day, it’s important to take a step back once in a while and take stock of where people are actually spending their time online. The breakdown below outlines five of the major social networks – Facebook, Snapchat, Instagram, Twitter, and LinkedIn – and the active users each of them sees for different time periods.
Are Your Videos Reaching Your Audience?
By this point, in 2016, most marketers know that they need to create rich media content to engage with their audience in a meaningful way. And most everyone understands that in order to actually get this content seen, it needs to get out on social media.
But that’s just the starting point. The reality is that the social media landscape is flooded with brands just like yours, and they are all trying to get the same people to watch their videos, opt-in to their offers, and buy their products. No longer is it enough to simply have a social media presence for your brand, post content to it, and wait for the people, and the dollars, to appear.
