IGTV is Struggling to Find its Footing
When IGTV launched, our initial advice was cautiously optimistic. Try it, but don’t bet the farm on it. We were willing to put a little more stock in a new feature when it was coming from Instagram, a platform that’s seen nothing but success. But early on, IGTV is struggling to engage its audience, and […]
Snapchat’s Users (and Executives) are Disappearing
Once the darling of marketers and users alike, Snapchat continues to find itself in troubled waters. On Tuesday, Snapchat announced that Chief Strategy Officer Imran Khan would be leaving the company. Executives come and go, but Khan joins a growing list of power players to say goodbye to Snap in the past year. As the […]
Instagram’s Newest Feature Mimics Facebook’s Original Features
The more things change in social media, the more they stay the same. At least that’s the case as it relates to Instagram’s newest feature. Put another way, time is a flat circle. Instagram’s Newest Feature is… 2005 Facebook? According to an article on CNBC, Instagram is in the process of testing a feature […]
Instagram vs. Snapchat – Who’s Winning the War?
When Instagram announced the addition of stories last August, there was no doubting the motivations behind the move. By adding a feature that was essentially a carbon copy of Snapchat’s stories, Instagram was taking aim directly at one of its largest, and only real, threats for users’ attention. The Instagram vs. Snapchat war was officially […]
Introducing Our New Series, “Power Hitters”
Incredibly excited to roll out our newest video series, “Power Hitters.” We’ll be talking with business owners, content creators, and marketing experts who are absolutely killing it on social media. For our first episode, we met up with bodybuilder, Stephan Cawley. Stephan started with just a few friends following him on Instagram and but turned […]
