Create Smarter Podcast – The Strategy Behind Black Friday Football

Create Smarter Podcast – The Strategy Behind Black Friday Football https://www.youtube.com/watch?v=0qolIepH6yI For the first time ever this year there was an NFL game played on Black Friday. But it wasn’t available for everyone, it was streamed on Amazon Prime. Why? These people are no dummies! Phil and Tyler explain it in this episode of the […]

Create Smarter Podcast – End of Year Content and Marketing

Create Smarter Podcast – End of Year Content and Marketing https://www.youtube.com/watch?v=2vvnNEOLLTQ Tis the season for a flood of end of year content on your socials and emails. So how do you cut through the noise? And why do some things work better than others, like Spotify Wrapped? Join Marisa, Phil & Kyle on the Create […]

Create Smarter Podcast – Creating Content for your Giving Tuesday Campaign

Create Smarter Podcast – Creating Content for your Giving Tuesday Campaign https://www.youtube.com/watch?v=AkFXflj9HzU It’s the that time of year again – time to talk Giving Tuesday! Whether you’re putting on a live show, hosting a media day, or telling stories of impact, there are plenty of ways to create content that will highlight what is happening […]

Create Smarter Podcast – Creator Economy Trends

Create Smarter Podcast – Creator Economy Trends Lets talk trends!! On this episode of The Create Smarter Podcast, we discuss how creators are taking over the TV space, how to define yourself as a brand, gaining the trust of your audience, and more. Join Marisa, Connor, and Tyler as they discuss some Creator Economy Trends […]

Create Smarter Podcast – Turning Alumni Into Frontline Fundraisers

Create Smarter Podcast – Turning Your Alumni Into Frontline Fundraisers https://www.youtube.com/watch?v=-mFQU7kzqKU Our team had the opportunity to work on a video centric Honor a Mentor campaign with Brandeis University titled “Tuesdays at Brandeis”. Lindsay Roth, Director of Direct Marketing & Participation at Brandeis University, sat down with Phil to talk about the creative process that […]

Create Smarter Podcast – Touching Grass

Create Smarter Podcast – Touching Grass https://www.youtube.com/watch?v=VoE8EuVhwG0 Do you need to touch grass? Are you going to be real in 2023? What does any of this have to do with the video and social media trends for this year? You are not going to want to miss the latest episode of the Create Smarter podcast […]

Create Smarter Podcast – AI in Video Production

Create Smarter Podcast – AI in Video Production “Everybody and their mothers has heard about AI by now…” says 5 Tool Production’s Connor Clougherty. Artificial intelligence has taken tech headlines by storm, so to stay trendy and to nerd out, the boys at 5 Tool talk about AI in the realm of video production. Is […]

Event Coverage – 2022 Administrative Professional’s Conference Video Case Study

In September of 2022, Marisa and Connor flew down to Orlando, FL to cover the 2022 Administrative Professional’s Conference with the team over at Diversified Communications. 5 Tool was tasked with covering all aspects of the event from the vast amount of expert led classes, seminars, and trainings to the giant keynote speaker events. Our […]