Making the Most of #GivingTuesday
If you’re involved in marketing for a non-profit organization, you know that this time of year isn’t just about Thanksgiving or Black Friday. It’s all about #GivingTuesday. Giving Tuesday was launched in 2012 as a response to the big spending that happens in the time after Turkey Day. In the words of the organization itself, […]
Internal Communications as Content Marketing
Internal communications is becoming an increasingly important part of the corporate comms mix. The way people work has changed, and the way employers stay connected with them is changing too. With more and more people working from home, and companies adding remote offices all over the world, it’s harder than ever for business leaders to […]
2019 Content Marketing and Content Creation Predictions
A New Year is a great time to take stock of all the things that have worked well, and the things that haven’t, and make some adjustments. There’s a reason people use the start of the year as a jumping-off point for resolutions! Here at 5 Tool Productions, we’re looking ahead to the things that […]
Great #GivingTuesday Campaigns by Colleges and Universities in Massachusetts
While it doesn’t have as big a name as Black Friday or Cyber Monday, Giving Tuesday has quickly become an annual tradition. 2018 marked the 7th year of Giving Tuesday and with over $380 Million in donations in the US alone, it marked the most successful year in terms of giving. The overall number of […]
The Athletic Hopes Exclusive Video Will Help Drive Subscriptions
Would exclusive video content make you pay for a subscription service? The folks at The Athletic are hoping the answer is yes. In advance of the NBA season tipping off next week, the sports media outlet is launching a documentary series in partnership with The Players’ Tribune. The hope: exclusive behind-the-scenes video content will push […]
Measuring the Effectiveness of Podcasts
In a very meta edition of the 5 Tool Productions video podcast, we dive into the world of podcasting! While we’re usually focused on the video side of creation when it comes to content marketing, audio, and specifically podcasting, is an increasingly important piece of the puzzle. And a recent debate about metrics sparked us […]
Examples of personalized marketing
Personalization from a brand isn’t something new. It is, however, something that many brands absolutely suck at. For that reason, it was once again, a top trend at the Content Marketing Institute’s CM World. Rather explain why you need to personalize your messages, we figured we’d give an example of how it worked. Details in […]
From Distribution to Creation – The Evolution of Vimeo
When Vimeo launched in 2004, the internet was a much different place. Facebook was only for college students, YouTube didn’t exist yet, Twitter was still two years away, and the iPhone was still just a thought in Steve Jobs’ head. People connected to the internet via their computers, and their connection speeds were nowhere near […]
Snapchat’s Users (and Executives) are Disappearing
Once the darling of marketers and users alike, Snapchat continues to find itself in troubled waters. On Tuesday, Snapchat announced that Chief Strategy Officer Imran Khan would be leaving the company. Executives come and go, but Khan joins a growing list of power players to say goodbye to Snap in the past year. As the […]
20 Years of Google
A few years after you finished asking Jeeves or climbing the Altavista mountain, you (way) more than likely started typing away on the Gateway computer in your family room on a new site with a funny name – Google. While they’ve done a great job commemorating the anniversary with a doodle, you can’t help but […]
