Capturing History at Embrace Boston Event
Capturing History at Embrace Boston Event Usually when we cover an event, we are focused on what’s happening on stage or getting shots of an engaged audience. But for this project, we had the chance to highlight the people behind the scenes!
Clip that! Using short form content after your event.
Clip that! Utilizing short form content post event. Livestreaming giant Twitch recently held their annual conference in Paris. I was reading the recap of everything they announced, and one section caught my eye. They are making improvements to their “Clip Editor” which allows streamers to cut out a small portion of their stream and upload […]
Create Smarter Podcast – Building a Strategy for a Successful Day of Giving
Create Smarter Podcast – Building a Strategy for a Successful Day of Giving https://www.youtube.com/watch?v=b1tQR1NIGz4 It’s everyone’s favorite time of year, time to start planning for Giving Day! But where to start? Phil & Tyler sat down with Julia Motl Lowe of Tufts University for this episode of the Create Smarter Podcast to talk about how […]
Create Smarter Podcast – Your Event Content Checklist
Create Smarter Podcast – Your Event Content Checklist https://www.youtube.com/watch?v=Cj7m5NTT3zo Ever wonder what you’re supposed to be capturing at your event? There’s a lot to think about from pre-event, to during the event, and post-event. But no fear! In this episode of the Create Smarter Podcast, Tyler & Phil walk through items that should be on […]
The Baltimore Orioles: A Lesson in Content Marketing
Baltimore Orioles City Connect Launch – The Ultimate Content Marketing Flex We’re officially at the midway point in the Major League Baseball season, and there’s already one clear cut winner. No, it’s not the Atlanta Braves who currently has the best record in baseball. It’s the 54-35, second place in the AL East Baltimore Orioles. […]
User-Generated Content Spaces at Events
User-Generated Content Spaces at Events When you’re planning for an event, it’s easy to think about the stage first and foremost. But, what about everyone else? How are you engaging your attendees and enhancing their experience?
Create Smarter Podcast – Creative Ways to Use Still Photos
Create Smarter Podcast – Creative Ways to Use Still Photos https://www.youtube.com/watch?v=_GbM1PWvPuA There are always photographers at events. But how do you effectively use the content that you shot? How do extend the shelf life of your event? Why not just post a whole album of photos? In this episode of the Create Smarter Podcast, Marisa […]
Meet Your Clients Where They Are
Meet your clients where they are – how Nissan made a four hour ad that people actually watched In planning out projects with our clients, we’re always hyper-focused on their objectives. How much do you want to spend on this? What do you want to accomplish? When does it need to be done? And most […]
Making Something Out of Nothing
Making something out of nothing – the magic of the NFL Schedule Release Videos No matter what type of organization you work for, you have those tasks that you just have to do. It’s not necessarily interesting to you, and it’s probably stale for your audience – but you have to check the box and […]
3 Creative Ways to Use Your Still Photos
3 Creative Ways to Use Your Still Photos After hosting an event or spending a day in the studio taking photos, you’re left with a ton of content. But, you shouldn’t just dump them all into an album and post them. So what should you do? Here are 3 creative ways to use your still […]
