Make them read your videos

A while back, we wrote about why audio is the most important part of a video. Well now, we’re doubling down on that notion and taking it one step further. Not only do your viewers need and want to hear your clips, but they also want to read it. Yes, read it. First of all, […]
Power Hitters Episode 2 – Maca Boston

Anyone that has ever dreamed about starting a business knows its incredibly exciting but absolutely horrifying at the same time. That’s why sometimes the safest bet is to start it on the side. It might take a little longer, but if you’re in it for the long haul, it just might be the safest way […]
Making the Case for More Video

In a recent post, we talked about creating video for a mobile world. The topic of making the case for more video, or more rich media content in general, falls in the same neighborhood, if not the same house as that post. Having a broad grasp of the digital media landscape and the way content […]
The most important part of your videos

If I was to ask you what the most important part of your video content was, what would you say? The topic? The subject? The lighting? While you can easily make a case for any of those, good audio is the most important part of your video content. That might sound strange coming from a […]