Power Hitters: Micella Home
Power Hitters: Micella Home “They always say ‘find something you’d love to do and it’ll never be a day of work’. And you hear it and you’re like yeah yeah yeah. But when you live it, you understand it. It’s not work”. Scott Willard turned his passion for woodworking into a side hustle, and eventually […]
Create Smarter Podcast – AI Video Trends Going Into 2025
Create Smarter Podcast – AI Video Trends Going Into 2025 https://www.youtube.com/watch?v=hTXIFpPx3fc The letters AI were unavoidable in the year 2024. Moving into the new year, Marisa, Connor, and Jake discuss what we can expect moving forward with AI specifically in the world of video. From its use by Fortune 500 companies to small consumer products, […]
Power Hitters: Lady Sunshine Coffee
Power Hitters: Lady Sunshine Coffee In our series that we call Power Hitters, we find local businesses that are doing cool or unique work in the community and highlight it by telling their story. It’s not every day you see coffee being served out of a bright yellow VW truck! For this episode, we sat […]
Create Smarter Podcast – Key Ingredients to a Successful Live Stream
Create Smarter Podcast – Key Ingredients to a Successful Live Stream https://www.youtube.com/watch?v=qyAfx1GasZ4 The winter is the perfect time to reflect on our fall events, and to think ahead to our spring events! Tyler and Marisa sat down to talk about some of the key factors to consider when planning for your live streamed event, from […]
Create Smarter Podcast – Lessons Learned from the Biggest Streaming Event of the Year
Create Smarter Podcast – Lessons Learned from the Biggest Streaming Event of the Year https://www.youtube.com/watch?v=sVlR7g-Lqas Lots of people tuned into the Jake Paul vs Mike Tyson fight, and lots of people experienced streaming issues. But from a business & numbers standpoint, it was actually considered a success. Phil, Kyle and Connor sat down for this […]
Capturing “Round Table” Conversations
Capturing “Round Table” Conversations For a lot of the interview-driven content we shoot, we focus on one interview subject. And for the most part, the framing stays the same and they talk to an interviewer off camera. But what if you have 4, 5, or more subjects speaking on camera at once? Our team has […]
Create Smarter Podcast – Marketing for the LA28 Olympics
Create Smarter Podcast – Marketing for the LA28 Olympics https://www.youtube.com/watch?v=J7LHMpoX63s We’re back with more Olympics talk! This year’s Olympics have come and gone, so naturally it’s time to start talking about the next one! Marisa, Kyle and Phil sit down to talk about the unique marketing and content creation strategy for the LA28 Olympics. Watch the […]
Create Smarter Podcast – Streaming at the 2024 Olympics
Create Smarter Podcast – Streaming at the 2024 Olympics https://www.youtube.com/watch?v=TKnoeSViyYk If there’s one thing everyone was talking about this summer, it was the Paris Olympics. And just like everyone else, our team was streaming the Olympics live as they happened through the day – and we have some thoughts on how it went! Tune into […]
Create Smarter Podcast – When Should You Live Stream (or Not?)
Create Smarter Podcast – When Should You Live Stream (or Not?) https://www.youtube.com/watch?v=CYyUmaRw98A We work a LOT of events: big, small, hybrid, in-person, all virtual. What we’ve learned is that not every event needs to be live streamed. Hybrid seems to be the way of the world now, but does it have to be for every […]
Create Smarter Podcast – The Importance of Thought Leadership Content at Your Event
Create Smarter Podcast – The Importance of Thought Leadership Content at Your Event https://www.youtube.com/watch?v=F-HCN0z5XzM Usually, at events, the energy is like lightning in a bottle. You want to capture it, and it might not be as hard as you think! Capturing interviews or recording podcasts at your events with your thought leaders and attendees is […]
