Running man challenge, mannequin challenge, planking, just stop trying to be trendy with your content! That is unless you’re going to make it bigger and better than ever.
It feels like every time we see a new trend out there, the latest being the mannequin challenge, brands tend to be the last ones to jump on board. That quickly prompts people to say, “aaaannnnd you ruined it.”
A lot of times this happens because companies and brands are trying to jump on the coat tails of something that is no where relevant to who they are and who their audience is.
In our latest video podcast, Phil and I explain why we hate these trends. Especially when it involves a business.
Some of the trendy questions we answer:
- Is is ever OK to hijack a trend? (You should know the answer already.)
- What is one of the most recent examples of a brand doing this?
- Who is to blame?
- If you do decide to do it(Seriously, don’t), how do you make it successful?
