Marketing Technology Pros and Cons
No matter what size company you work at, there’s a pretty good chance your job involves interacting with some sort of marketing technology. Some of it can be helpful – in some cases downright essential – to executing a marketing strategy at scale. On the flip side, it’s easy to get lost in the shiny toys, and overwhelm your audience with too much irrelevant content.
We were spurred to cover this topic thanks to a blog post by Mark Schaefer. Mark contends that all of this technology is dehumanizing the process of marketing, which at its core is supposed to be about making connections. It’s a great post, and it got us thinking, and talking, and thus this podcast was born.
We cover some of our personal experiences with marketing technology, some of the things we’ve seen done well, and some recent examples we’ve seen executed poorly. What are your experiences with marketing technology?