Capturing content at large events is a great way to make the most of your investment. When you’re running a conference or a trade show, or even just attending one, you’re already putting a tremendous amount of time and money into the event. Even just taking a day out of the office to be there is a big deal. That’s why making sure the event lives on beyond the event itself is so critical.
Conferences are also a natural place for thought leaders to come together and share ideas. People with unique expertise in the content areas that matter to you and your brand are traveling from near and far to talk about topics important to your customers. Letting them leave the event without getting them on-camera is a huge missed opportunity.
We recently spent the better part of a week on-site capturing content for a conference here in Boston. Dozens of subject matter experts visited us for interviews, and we’ll be piecing together features to help this event live on for months.
We spent some time at the event documenting some of our thoughts on things to think about next time you set up shop to capture your event.
