Great #GivingTuesday Campaigns by Colleges and Universities in Massachusetts

 In Content Marketing, Social Media Marketing, Video Production

While it doesn’t have as big a name as Black Friday or Cyber Monday, Giving Tuesday has quickly become an annual tradition. 2018 marked the 7th year of Giving Tuesday and with over $380 Million in donations in the US alone, it marked the most successful year in terms of giving. The overall number of money is certainly impressive but so is the mean gift size of $105.

Over the course of the last seven years individuals, civic coalitions, non-profit organizations, and schools have all participated in Giving Tuesday and they’ve all had their own approach to driving awareness. We decided to take a look at the videos that some of the schools right here in Massachusetts created to drive awareness to their own campaign.

Emerson College

Known for it’s media and journalism programs, it’s no surprise that Emerson College went with a student made video. A simple, to the point, animation showcased all the ways a a gift can impact a school.

Stonehill College

Whiteboard videos have definitely been done before but Stonehill College put their own twist on it by adding a little stop motion to help tell the story in a fun way. 

Tufts University

Full disclosure, we worked with Tufts to help put their series of videos together for Giving Tuesday. This years campaign was all about showing people how they can Help Tufts Make a Brighter World. We put together 4 teaser videos, one main feature that had two different versions to be used on different social platforms, and one thank you video. Here’s a look at the full length main feature video.

Bentley University

Sliding images set to music with a simple call to action released was the approach taken by Bentley University.

Giving Tuesday at Bentley

When 350 donors give to Bentley University today, Giving Tuesday, Vicki '86 and Mark '85 Semanie will give $20,000 to Bentley! Seven out of 10 students wouldn’t be at Bentley without financial aid. You can help make sure today's students have the same Bentley experience you did!

Posted by Bentley University Alumni on Tuesday, November 27, 2018

Emmanuel College

A video focused on innovation was the center piece of a Facebook post for Giving Tuesday at Emmanuel. It’s tough to say whether or not this video was specifically produced for the campaign as it doesn’t feature a call to action within the video itself and was released in early October on the school’s YouTube page. Either way, it is a great piece of content and may have worked as Emmanuel surpassed it’s $75,000 goal.

Innovation in Action | Emmanuel College

In an ever-changing world, Emmanuel College provides an innovative academic environment that sustains the pace. Through diverse learning experiences, both in and out of the classroom, students acquire the foundation to excel—and be in demand—both now and for the future.Our students are changing the College and the world! Make a difference to tomorrow’s difference makers and continue our commitment to innovation and education with a gift this #GivingTuesday. Each and every dollar raised today directly supports financial aid and our hardworking Saints in need. Make a gift: #GiveEmmanuel

Posted by Emmanuel College Alumni on Tuesday, November 27, 2018

Brandeis University

A beautifully shot, scripted video served as the centerpiece for Brandeis. They also had a great Thank you video as well!

It’s #GivingTuesday at Brandeis!

Today is #GivingTuesday! Join the rest of the #Brandeis family today and make a gift in support of what was meaningful to you on campus. Every gift brings us closer to our goal of 1,250, which unlocks an additional $100,000, so thank you for being #OneForBrandeis! Visit to make your gift!

Posted by Brandeis University Alumni Association on Monday, November 26, 2018

Wellesley College

Rather than ask for gifts for the entire school, Wellesley College was raising dollars for their fly-in program. What better way to showcase that than with a video narrated by a current student taking advantage of the program.

While not every school used the power of video for their campaigns, many turned to images, graphics, and animated gifs to help tell the story and drive the message home. With the growth of Giving Tuesday on a global level, it will be interesting to see how each school will up their game going forward!


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