Reddit surpasses 1 billion views a month
When Facebook rolled out its own native video platform back in 2014, plenty of people scoffed at the idea of the social media giant having the ability to challenge YouTube. Now it seems as if every possible social media platform has some of native video player. Twitter, Instagram, LinkedIn have all made the move and […]
The Pivot to (Better) Video
The so called “pivot to video” has been happening for brands for a few years now. And why not? When you hear that Facebook has 8 billion video views per day, it makes you think that you should have a piece of the pie. It’s worked for some, and definitely hasn’t for others. There are […]
Video Production for Social – One Video, One Million Platforms
Being a marketer in 2018 is no easy job. Being a marketer in 2018 tasked with managing video production for social media is even more difficult. You need to consider every platform every single day. And by the way, there’s a new social platform making headlines just about every single day. One of the biggest […]
Turn Your Smartphone into a Video Production Machine
There’s a time and place for a wide range of end products when it comes to corporate video production. Sometimes you need to bring in the big guns to help create a really professional final product, but in other cases quick and dirty video production can do just fine. For most companies, a large-scale production […]
The Pivot to Video is Killing Media Companies
This time of year, I always find myself reading trends for the upcoming year. Most of them say the exact same thing as the year before. However, there are a few that really stand out. One point in one articular really stood out. In e-Marketer’s recent post, the author ends with a final “trend for the […]
Stop Wasting Opportunities To Create Content
Finding the right time and place to create content for your company can feel like a huge task. There are a million roadblocks and questions keeping you from hitting record. What represents your brand the right way? What’s engaging and interesting? What’s going to fit into our schedules? These are all perfectly valid questions to […]
Getting Unstuck
As a video editor, there are times when it just isn’t there. Whatever it even is. There are more times than I can count, and certainly more than I’d like to admit, that I’ve spent as far too much time staring at an empty editing timeline. The same thing happens to writers and just about anyone else […]
Making Your Content Creation More Efficient
One of the biggest barriers to entry to creating video content is a lack of resources. Time, money, people – there’s never enough of the things you need. At least that seems to be the perception among a lot of the people we talk to. The reality is that efficient content creation is a very […]
Getting More Out of Your Video Content
No matter who you are, whether you’re a production company like we are, or a marketing manager at a corporation, you should be thinking about how to get the most bang for your buck from a video shoot. It’s a pillar of our work to always try to break the mindset that one video shoot […]
Is internal content more important than external content?
We’ve been talking about content marketing on the blog, podcasts, and basically every waking moment of our lives for sometimes. (I mean, it is the business we’re in, so what would you expect?) There is one thing we haven’t quite hit on, however, that is extremely important – internal content. This post might not make […]
