Capturing “Round Table” Conversations
Capturing “Round Table” Conversations For a lot of the interview-driven content we shoot, we focus on one interview subject. And for the most part, the framing stays the same and they talk to an interviewer off camera. But what if you have 4, 5, or more subjects speaking on camera at once? Our team has […]
Lately at 5 Tool Productions
Lately at 5 Tool Productions You may have noticed that we haven’t updated our blog in a while… oops! That’s because we’ve been so busy over the past month or so because events season is back in a big way. Over the past month, we’ve recorded Giving Tuesday content for a local university, produced a […]
Create Smarter Podcast – Marketing for the LA28 Olympics
Create Smarter Podcast – Marketing for the LA28 Olympics https://www.youtube.com/watch?v=J7LHMpoX63s We’re back with more Olympics talk! This year’s Olympics have come and gone, so naturally it’s time to start talking about the next one! Marisa, Kyle and Phil sit down to talk about the unique marketing and content creation strategy for the LA28 Olympics. Watch the […]
Create Smarter Podcast – Streaming at the 2024 Olympics
Create Smarter Podcast – Streaming at the 2024 Olympics https://www.youtube.com/watch?v=TKnoeSViyYk If there’s one thing everyone was talking about this summer, it was the Paris Olympics. And just like everyone else, our team was streaming the Olympics live as they happened through the day – and we have some thoughts on how it went! Tune into […]
Common A/V Mistakes at Events
Common A/V Mistakes at Events Our team works a lot of events. And we’d like to think we’ve learned a thing or two over the years! When we approach planning an event with a client, we share our experiences from similar events and explain why certain things might be important to include, or not include. […]
Create Smarter Podcast – When Should You Live Stream (or Not?)
Create Smarter Podcast – When Should You Live Stream (or Not?) https://www.youtube.com/watch?v=CYyUmaRw98A We work a LOT of events: big, small, hybrid, in-person, all virtual. What we’ve learned is that not every event needs to be live streamed. Hybrid seems to be the way of the world now, but does it have to be for every […]
Create Smarter Podcast – The Importance of Thought Leadership Content at Your Event
Create Smarter Podcast – The Importance of Thought Leadership Content at Your Event https://www.youtube.com/watch?v=F-HCN0z5XzM Usually, at events, the energy is like lightning in a bottle. You want to capture it, and it might not be as hard as you think! Capturing interviews or recording podcasts at your events with your thought leaders and attendees is […]
Making the Most of Students as Fundraising Ambassadors
Making the Most of Students as Fundraising Ambassadors It can be hard to know what your alumni care about, and what they might be willing to support philanthropically. So, why not let your students help you out? Whether it be for annual giving, or for major gifts, you can create content that allows your students […]
Create Smarter Podcast – Why You Need an AV Translator
Create Smarter Podcast – Why You Need an AV Translator https://www.youtube.com/watch?v=YoIjrDIN1HI When working with AV for an event, sometimes you’re handed over a list of equipment as part of the contract. But how’re you supposed to know what you need and what each thing does? Your production team might tell you that you need a […]
Turning Your Event into a Content Factory
Turning Your Event into a Content Factory When all of your industry professionals are in one place, it’s a great opportunity to capture a variety of content that you can use to fill your marketing calendar throughout the year. Take advantage of everyone being in one place at one time! That’s exactly what we helped […]
