When you should and shouldn’t use a drone
If you’ve followed our Instagram account (If you’re not, you definitely should.) you’d know that we love to use our drone. We’ve used it in beauty shots, in real estate videos and sometimes even indoors. Most of the time, the aerial footage a drone can get is the perfect way to wow your audience. Just […]
How long should your videos be?
There are literally 100’s of videos online that talk about how long your videos need to be. The majority of will tell you less than 90 seconds. But is that right? Well, it depends. If you’re a news reporter covering a fire and are putting together a package piece, then yes 90 seconds is about […]
Making the Case for More Video
In a recent post, we talked about creating video for a mobile world. The topic of making the case for more video, or more rich media content in general, falls in the same neighborhood, if not the same house as that post. Having a broad grasp of the digital media landscape and the way content […]
The 5 Tools of Production
Since we started our video podcast series we’ve been answering questions about content marketing and video productions on a pretty regular basis. However, there is one thing we haven’t addressed. Our name. We’ve heard people ask about our name quite frequently so we figured it was about time we explained it. In baseball a 5 […]
Creating Video For a Mobile World
It’s no secret that mobile devices have taken over the world. Your own day-to-day experiences should be enough to prove this point to you, but if that doesn’t hammer it home every possible metric in the world tracking this data will. Despite the knowledge that mobile is king, many marketers are still not thinking about […]
One video shoot creates multiple pieces of content
One of the big things that we are always preaching to clients is to stop wasting content and get the most out of each and every video shoot. Heck, it’s even one of the main slides in our company overview: While we definitely like to promote that slide, we figure we might be better off showing you […]
It’s just a conversation: How to be good on camera
Having worked in both the news industry and corporate video, there is always one question I get over and over again. “How can I be good on camera?” You can actually see who is going to ask that question as soon as you walk through the door. Their demeanor is a little tentative and they […]
What video equipment do you REALLY need? – Video Podcast
We’ve all been sucked into the latest and greatest camera, lens, tripod, light kit, slider, jib, drone, etc. But what video equipment do you really need in order to put out a great piece of content? While it is fun to drool over images of cameras on Instagram, (Seriously, we do it just about every day.) […]
The most important part of your videos
If I was to ask you what the most important part of your video content was, what would you say? The topic? The subject? The lighting? While you can easily make a case for any of those, good audio is the most important part of your video content. That might sound strange coming from a […]
YouTube, Vimeo, Facebook – Where you should post your videos.
Where should I post my videos? That’s a question I get asked at least once a week. While my answer is ALWAYS the same, I’ll focus on a conversation I had recently with a local gym owner. CrossFit boxes, and personal training studios are no stranger to creating content on their own. Many owners, trainers, […]
