Power Hitters: The SAFE Coalition

Power Hitters: The SAFE Coalition Our newest Power Hitters episode is here! In this series, we find local businesses and people and tell their stories. In this episode, we met with the SAFE Coalition‘s CEO and Co-Founder, Jennifer Levine, to hear her story on how this non-profit was brought to fruition and what they’re doing […]

The Life of Your Event – Our 360 Booth

360 Booth Lax

Getting attendees to show up is one thing but getting them to engage with your event can be tricky. One of the best ways to truly capture the fun and excitement of your event is with 5 Tool’s ‘360 Booth’!

Power Hitters: New England Aquarium

Power Hitters: New England Aquarium Our newest Power Hitters episode is here! In this series, we find local businesses and people and tell their stories. At The New England Aquarium, we honed in on Kathayoon Khalil‘s journey as VP of Conservation Learning. 

AI in Social Marketing – Using AI as a Tool

AI in Social Marketing – Let the Robot do the Work! AI is Everywhere Before 2022, Artificial Intelligence wasn’t really in the headlines of major news outlets and was something most people left to the geniuses over in Silicon Valley. But these days you can’t walk down the street without seeing an ad for the […]

Power Hitters: Langwater Farm

Power Hitters: Langwater Farm Our newest Power Hitters episode is here! In this series, we find local business and tell their stories. Langwater Farm is a year-round family farm in Easton, MA where you can find organic produce, pick your own experiences by season, grab lunch at the farm store, or host your next event.

The Hidden Benefits of Video Podcasts

5 Tool Productions Podcast Create Smarter

The Hidden Benefits of Video Podcasts Podcast consumption continues to grow year over year with no signs of stopping. The medium allows companies to create a variety of content, from thought-leadership interviews to rich storytelling narratives that showcase impact. However, the success of podcasts can also make it difficult to reach an audience, with the […]

Capturing History at Embrace Boston Event

Capturing History at Embrace Boston Event Usually when we cover an event, we are focused on what’s happening on stage or getting shots of an engaged audience. But for this project, we had the chance to highlight the people behind the scenes!

Clip that! Using short form content after your event.

Clip that! Utilizing short form content post event. Livestreaming giant Twitch recently held their annual conference in Paris. I was reading the recap of everything they announced, and one section caught my eye. They are making improvements to their “Clip Editor” which allows streamers to cut out a small portion of their stream and upload […]

The Baltimore Orioles: A Lesson in Content Marketing

Baltimore Orioles City Connect Launch – The Ultimate Content Marketing Flex We’re officially at the midway point in the Major League Baseball season, and there’s already one clear cut winner. No, it’s not the Atlanta Braves who currently has the best record in baseball. It’s the 54-35, second place in the AL East Baltimore Orioles. […]

User-Generated Content Spaces at Events

User-Generated Content Spaces at Events When you’re planning for an event, it’s easy to think about the stage first and foremost. But, what about everyone else? How are you engaging your attendees and enhancing their experience?