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Over the years, EverTrue has been known for its RAISE conference. Before COVID, it would be a two-day long event held in the heart of Boston, drawing fundraisers from all over the country to come together and share ideas. Punctuated with inspiring keynotes from the for-profit world, some of the best and brightest in the field would share tips & tricks from their own successful campaigns. In 2020, when an in-person event wasn’t possible, EverTrue had to look to shift the mindset of the event.
In a true embodiment of the 5 Tool Mantra “Pivot, Don’t Replicate,” EverTrue presented its audience with a completely unique experience from what they had come to expect in-person. Instead of two days, it would be two hours. Instead of 45 minute sessions, it would be 5 minute sessions. And instead of an auditorium full of a few hundred, it would be a chat room filled with thousands of engaged fundraisers watching together.
The new RAISE experience is a fully reimagined hybrid event. Blending live in-person hosts with questions and comments from the audience, mixed together with feature videos and remote recordings from experts across the country, the shorter show packs a massive punch.
Thousands of viewers tune into the show each year – and they don’t just watch – they participate in the live chat to the tune of hundreds of questions and messages, bringing the collegial feel of a live event to life.
The best part – it doesn’t end with the live event for EverTrue. All of their content is segmented and presented on-demand to their audience via Their EverTrue Studios page – a dynamic, curated hub highlighting the best moments from RAISE and the rest of their videos throughout the year.
