Getting the Most out of #GivingTuesday

Students are back on campus.  Your team is back from vacation.  The first appeal of the fall semester is ready to go.  Everything is peaceful and serene.  Then suddenly you realize that #GivingTuesday is only a couple of months away, and you haven’t done anything to get ready for it.  You can choose to panic…or […]

Leveraging Video for Fundraising in FY23 (and beyond)

athlete being interviews on camera with lights

There’s something inherently exciting about a blank slate.  It’s a chance to start fresh, try new things, and finally put that idea to the test that you’ve been brainstorming for months and months.   But a blank slate can also be daunting.  Filling in a full year’s worth of content and ideas, looking ahead 12 months, […]

Making the Most of #GivingTuesday

If you’re involved in marketing for a non-profit organization, you know that this time of year isn’t just about Thanksgiving or Black Friday.  It’s all about #GivingTuesday. Giving Tuesday was launched in 2012 as a response to the big spending that happens in the time after Turkey Day.  In the words of the organization itself, […]

Internal Communications as Content Marketing

Internal communications is becoming an increasingly important part of the corporate comms mix. The way people work has changed, and the way employers stay connected with them is changing too.  With more and more people working from home, and companies adding remote offices all over the world, it’s harder than ever for business leaders to […]

Starting a Craft Brewery From Scratch – Castle Island Brewing Co

It’s never easy to break into a crowded market – and there are few markets more crowded right now than the craft brewing scene.   None of that deterred Adam Romanow and Matt DeLuca, founders of Castle Island Brewing Co. based out of Norwood, MA.  Adam and Matt tell us about how a simple, pure mission […]

How One Small Thing Can Derail Your Day as a Business Owner

One of the hardest things (at least for me) in running a business is the realization that sometimes things go wrong.  No matter how much work you put in, or how many boxes you check, or safeguards you put in place, the reality is that things break.  When it’s your business that’s impacted by these […]

The Rise of Private Social Networks

February 2019 will mark Facebook’s 15th birthday.  That’s crazy in itself, but what’s even more insane is just how much the platform has changed and evolved over the years.  With seemingly every new feature announcement, Facebook faced what seemed like insurmountable backlash, only to power through and continue to grow the user base. Today, Facebook […]

The Highs and Lows of Running a Seasonal Business

Running a business is hard no matter what line of work you’re in.  But what happens when the bulk of your business comes in over the course of six months instead of a full year?  That’s the reality for a pool service company in New England, and it’s not always easy. Episode #2 of the […]

Introducing the Create Smarter Podcast

One of the things we’re most passionate about here at 5 Tool Productions is helping small business owners and marketers do amazing work.  Whether it’s through tutorials like our Create Smarter video series, or inspiring interviews with entrepreneurs in our Power Hitters series, or keeping up with the latest trends in our Email Newsletter, we’re […]