Impacting the Community

Over two days, we filmed on-site at SAFE, located in Franklin, MA. We created a two-camera set up to film Impact stories, Training Videos, and interviews with those who are a part and assist with SAFE’s mission. Due to the nature of the work at SAFE, this room was chosen for it’s living room feel, very comfortable and welcoming, and to keep everything looking cohesive. To make the most of our time, half the team would conduct the interviews or training videos, while the other half filmed B-Roll for those Training videos , such as NARCAN Training or Hidden in Plain Sight, and also with the individuals from the impact stories. That way we had enough content to be paired with the respective videos.

We filmed six Impact stories with those who have been personally involved and benefitted from programs offered at SAFE. We did an indirect, looking off camera recording style to give it a more story-like feel. There was ample natural light, but we added a few lights to separate the individual from the backdrop and add depth to the image. 

We, also, filmed training videos to be a part of SAFE’s Online Diversion Program. The organization has an in-person program, but sometimes individuals cannot be brought to Franklin, so SAFE provides the same program online. This was filmed as a straight on, looking at the camera look, to give the impression the viewer is being spoken to. For training, this was perfect. However, this proved to be slightly difficult for the staff who are used to doing their portions as a group at the office, but they used PowerPoint slides to keep things on schedule. We then paired the slides with their video in post production. The goal was to make all of the videos impactful, but to show the warm side to the organization and let people know SAFE is there for them in a multitude of ways.