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During the update of their corporate website, Tighe Logistics identified the necessity to enhance their image and videos to reflect organizational changes. As a company prioritizing partnerships, they sought to leverage their executive team’s voices to articulate their mission and vision. Tighe aimed to engage diverse audiences, including prospects, existing clients, and potential employees. Additionally, Tighe required updated corporate headshots for key executive hires. However, given the ongoing organizational changes, the C-Suite team members had tightly packed schedules and could not afford prolonged absences from the office.
To efficiently capture all required content within a limited timeframe, we devised specific content capture stations, akin to those used during media days for sports teams. Each station served a distinct purpose, enabling C-Suite members to transition seamlessly between stations without downtime. At the 5 Tool Productions Studio, the Tighe executive team successfully captured 10 executive headshots and conducted 4 interviews within a four-hour period. Our interview format allowed us to generate up to five different videos tailored to various audiences.
In addition to studio-recorded content, we needed to gather B-roll footage to complement the videos. To achieve this, we visited Tighe’s warehouse facility to capture day-to-day operations. During the half-day shoot, we ensured that the B-roll footage aligned with the intended purpose of each video. Whether capturing transportation operations, warehouse activities, or office interactions, 5 Tool meticulously documented every aspect of Tighe’s operations.
In the end, Tighe successfully achieved their objective of visually updating their website, effectively informing various audiences about their service offerings and brand. Additionally, the videos created have proven versatile, being repurposed for marketing needs beyond their original scope, including digital ads and social content.
