What Instagram’s (almost) Update Reveals About the Future of Social Media
For a few hours on Thursday, it looked like Instagram had undergone a dramatic overhaul. Gone was the traditional vertical scroll, replaced instead with a swipe feature (similar to stories) for the main feed. The internet, predictably, went insane. Instagram rolled the update back, but the features of it give us a glimpse into the […]
2019 Content Marketing and Content Creation Predictions
A New Year is a great time to take stock of all the things that have worked well, and the things that haven’t, and make some adjustments. There’s a reason people use the start of the year as a jumping-off point for resolutions! Here at 5 Tool Productions, we’re looking ahead to the things that […]
Building a Business Around Plant-Based Food – Power Hitters
There’s a cliche expression that gets tossed around a lot; if you love what you do, you’ll never work a day in your life. While starting a business most definitely is hard work – and a lot of it – our latest Power Hitters is proof that you can blend a passion project with a […]
Building Out a Studio in Your Office
It’s a question that’s come up much more frequently in our conversations with forward-thinking companies; should I put a studio in my office? The thought process behind this is a good one. If you want to be able to capture content on the fly and stop wasting opportunities to create content, it makes sense to […]
Boosting Posts on Facebook Made Easy – Create Smarter
If you’re responsible for running a brand’s online presence, you already know that organic reach on Facebook is lower than it has ever been before. Creating great content is a key, but what do you do when your target audience can’t see it? One way to get in front of this problem is by boosting […]
The Value of Visuals in Internal Communications
One of the big hurdles in adding visuals in internal communications is often ROI. Unlike a content marketing program, which can be measured by engagements or sales, internal communications have a unique challenge when it comes to proving the value of the programs they set up for employees. Surveys can gauge engagement, and retention numbers […]
Why You Need to be Thinking About Twitch
We talk a lot on this blog about Facebook, YouTube, Instagram, Twitter and LinkedIn. But there’s another major player in the social video space that we haven’t given nearly as much attention, and that should change. We’re talking about one of the fastest growing live video applications around; Twitch. For the uninitiated, Twitch is a […]
Great #GivingTuesday Campaigns by Colleges and Universities in Massachusetts
While it doesn’t have as big a name as Black Friday or Cyber Monday, Giving Tuesday has quickly become an annual tradition. 2018 marked the 7th year of Giving Tuesday and with over $380 Million in donations in the US alone, it marked the most successful year in terms of giving. The overall number of […]
The Future of Facebook Video
What happens when one of the authorities in the social media space steps up and makes a major announcement about the way they use Facebook video? You pay attention to it! That’s what happened with us when Social Media Examiner announced that they’d be cancelling several of their long-form video series on Facebook back in […]
