Four Days at a Conference – Behind the Scenes

Capturing content at large events is a great way to make the most of your investment.  When you’re running a conference or a trade show, or even just attending one, you’re already putting a tremendous amount of time and money into the event.  Even just taking a day out of the office to be there […]

Dealing with Content Overload

content overload 01

One topic seems to keep coming up again and again for us here at 5 Tool Productions:  Content Overload.  Everywhere we look, whether it’s in-depth breakdowns of years-long trends from industry experts, updates to the Facebook algorithm, or 2018 trends, this just keeps coming up. At its core, it’s a simple question of supply and […]

The Pivot to Video is Killing Media Companies

This time of year, I always find myself reading trends for the upcoming year. Most of them say the exact same thing as the year before. However, there are a few that really stand out. One point in one articular really stood out. In e-Marketer’s recent post, the author ends with a final “trend for the […]

Is Facebook Listening to Me?

Everyone has had the conversation with their friends in one way or another.  “I talked about X Product, and later that day it showed up in my news feed.  Is Facebook listening to my conversations?!” The best conspiracy theories are the ones that are hardest to disprove.  This one is no different.  These instances of […]