What my 2 year old son has taught me about YouTube

If you’re a parent of a toddler, you’ve been there. You’re out to eat and your little one decides, “I’m done.” They want absolutely nothing to do with being buckled in that wooden chair and they are about three seconds away from having a major meltdown. You try calming them down with everything you can […]

Using Text Overlays on Your Social Videos

We talk a lot about the importance of creating a high volume of high quality content on this blog.  And no matter what, generating good rich media that ties into your brand’s key messages, and doing it at a consistent clip is vital.  But there’s more to getting your content seen, and engaged with, than […]

How to boost a post on Facebook

How often have you clicked the “Boost Post” button on Facebook thinking you are reaching the masses? While you might be giving your content a much needed jolt, you could be doing it better. Here is a look at how you can target more relative prospects with your Facebook ads. When you hit the “boost” […]

4 Tools Every Content Marketer Should Be Using

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The demands on the average content marketer are constant.  In terms of both quantity and quality, the expectation to produce content across seemingly myriad social platforms can be extremely intimidating.  Luckily, there are some great tools that can help lighten the load a bit. Adobe Spark The formats you need to create for as a […]