The End of Organic Reach on Facebook as We Know It

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Organic Reach on Facebook may soon be at 0% thanks to Facebook’s latest update.  Here’s what you need to know, and how you can prepare. If you’ve been paying attention to your social media insights for the last few years, it’s no surprise to you that organic reach on Facebook is in a tailspin.  Jay […]

Should you be hosting webinars on Facebook Live?

A little over a week ago, Facebook rolled out screen sharing for it’s Live platform. You would’ve had to use another piece of software to do this in the past, but now a simple extension makes it pretty simple. This feature has been available for quite some time in Google Hangouts and it’s very similar. […]

Lessons Learned from the News Industry

When we talk about content creation and marketing strategies, we often look to our own experiences to help us inform our decisions.  For the core members of 5 Tool Productions, at least some of that experience comes from the news industry. While there are plenty of negatives to stay away from in the news industry, […]

Stop Wasting Opportunities To Create Content

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Finding the right time and place to create content for your company can feel like a huge task.  There are a million roadblocks and questions keeping you from hitting record.  What represents your brand the right way?  What’s engaging and interesting?  What’s going to fit into our schedules? These are all perfectly valid questions to […]

Facebook’s new platform could be huge for content marketers

A little less that two months ago, Facebook launched a new platform called Watch. On the surface it looks like a place for users to discover videos, which it is. But dig a little deeper and you’ll see what could be the next big thing in content marketing – “Shows.” While this feature is only […]