Instagram vs. Snapchat – Who’s Winning the War?
When Instagram announced the addition of stories last August, there was no doubting the motivations behind the move. By adding a feature that was essentially a carbon copy of Snapchat’s stories, Instagram was taking aim directly at one of its largest, and only real, threats for users’ attention. The Instagram vs. Snapchat war was officially […]
Live Video Content and the Future of Twitter
We’ve devoted a lot of time to discussing the use of live video on Facebook, and for good reason. Facebook has prioritized live video as a massive part of its platform, and devoted an incredible amount of time and money to making it happen. But over the last month, Facebook’s biggest social counterpart has thrown […]
Why Facebook Live Should Kill the Press Release
First off, let me start by saying, I’ve been there. That moment something totally random happens at 4:00 on a Thursday afternoon and the CEO says, “We need to put out a press release.” It’s at that exact moment that the entire marketing team runs into a room and starts trying to craft a few […]
Power Hitters Episode 2 – Maca Boston
Anyone that has ever dreamed about starting a business knows its incredibly exciting but absolutely horrifying at the same time. That’s why sometimes the safest bet is to start it on the side. It might take a little longer, but if you’re in it for the long haul, it just might be the safest way […]
