Getting buy in from senior leadership

We get it. Not everyone signs the checks. So how do you talk the person that does, into investing in video? Getting buy in from senior leadership isn’t just hard for us on the sales side. It can also be a royal pain for the marketers and creative teams that down have access to the […]

Is internal content more important than external content?

We’ve been talking about content marketing on the blog, podcasts, and basically every waking moment of our lives for sometimes. (I mean, it is the business we’re in, so what would you expect?) There is one thing we haven’t quite hit on, however, that is extremely important – internal content. This post might not make […]