5 Reasons Why You Need to Live Stream Next Event

Ever since Facebook’s F8 Developers conference back in April, pretty much everyone in the tech and marketing world have been talking about going live. The talk, however, hasn’t necessarily transitioned into actual streaming. Many brands are still apprehensive about  taking the leap and they aren’t quite sure how to really leverage it. That’s why we put together […]

1 Terabyte is Smaller Than Ever

4k video storage

Anyone who has spent a day in the field shooting 4K video knows that you chew up storage space real quick.  The 32GB and 64GB cards that might do just fine for a shoot in 1080 simply don’t cut it when you’re going for a long duration at super-high quality. That’s why the news from […]

Keep your content simple

Any time we have a content planning session, for a client or for our own editorial calendar, we always end up getting carried away. Whether it’s trying to create too much in a short window of time, something that will take hundreds of thousands of dollars to shoot, or an over the top idea, we […]

Should You Be Worried About Facebook Exaggerating Video Viewing Time?

If you’re a marketer, you’re no stranger to Facebook ads.  The new reality for businesses on Facebook has become pay-to-play, and the favored medium for many has become video.  That’s why the news that Facebook has been overestimating the average amount of time that viewers watch video ads is so disconcerting for so many people. […]

Making (Video) Lemonade

Coordinating a video shoot is an unpredictable endeavor.  There’s so many variables to think about every time you set up a session;  securing a visually appealing setting, coordinating schedules of your guests, setting up lighting, accounting for ambient noise, configuring camera angles, making sure you have appropriate storage – the list goes on. Perhaps the most […]

Live From Santa Clara!

5 Tool Productions is on the road this week, filming and live-streaming sessions from SNIA’s 2016 Storage Developer’s Conference. https://www.instagram.com/p/BKlqfyJj5Yj/