The power of evoking emotions.
For the early part of my career, I spent a handful of years as a sports reporter for a (VERY) local TV station. Being from Boston, I was used to seeing stories on the nightly news about the Red Sox, Patriots, and all the other major sports teams so imagine my surprise when I arrived for my first day in Northern Maine when I was told I had to go and cover the “Moose hunt.” After about a month or so into the job I started to question the importance of lot of the things I was covering. That led me to have a great and pivotal
Where in the World Are Your Customers?
With what seems like a new social network launching every day, it’s important to take a step back once in a while and take stock of where people are actually spending their time online. The breakdown below outlines five of the major social networks – Facebook, Snapchat, Instagram, Twitter, and LinkedIn – and the active users each of them sees for different time periods.
Are Your Videos Reaching Your Audience?
By this point, in 2016, most marketers know that they need to create rich media content to engage with their audience in a meaningful way. And most everyone understands that in order to actually get this content seen, it needs to get out on social media.
But that’s just the starting point. The reality is that the social media landscape is flooded with brands just like yours, and they are all trying to get the same people to watch their videos, opt-in to their offers, and buy their products. No longer is it enough to simply have a social media presence for your brand, post content to it, and wait for the people, and the dollars, to appear.
